With the ever changing economy many employers are choosing to avoid costly recruitment agencies and are opting to recruit via free job boards. However, many employers are not optimising their job boards posts correctly and are not noticing the benefits they should be. This article with help demonstrate what points are important to include on job boards and what elements can be avoided.
Most Important Job Board points
1) A Clear Title
Having a clear job boards title that perfectly describes the overall position is highly important. It is vital that you keep the title as direct to the role that is on offer. Giving a title that is unusual may misguide the potential employee away from the role.
2) Writing a Good Copy
Writing a copy that is relevant and sells the role is what you’re aiming to do. If you are writing a role that is simply descriptive and don’t sell the role then your conversions will be less. Also, make sure that you cover off everything about the vacant position to try and sell the role should be your aim. Bulking up the advertisement with elements such as Facebook and LinkedIn may also be very useful. Although it might not be directly related to the position, adding such elements can give the candidate a better idea of what your company is about. remote work
3) Add Exact Location
Many people viewing job boards often look for work in a specific location rather than looking for positions not in the same region. Also, many people are not looking to travel too far so it is important that you put the exact location down in the description.
4) Provide a Specific Salary
Many companies looking to recruit fail to put down the salary that they are offering. It is fact that many people looking for a specific job look at the salary on offer. By putting the position in the title and a detailed description in the body allows the candidate to gauge whether the salary on offer is good enough to tempt them in to applying. Adding a salary section in the job boards will help you get a more targeted set of candidates applying based on both the salary and the role.
5) Include benefits
Many candidates like to know the benefits of joining a company by viewing it in the job advert rather than waiting to get to the interview before they find out. Many gauge perks of the job as relevant as the salary. It is therefore really important that you put the benefits such as pension scheme, cycle to work scheme etc., in the advert.
As you can see here are 5 simple tips that you may be missing when posting to the job boards. By incorporating the above points in your advertisements you are likely to enhance your conversions.